In Naples, in addition to the long history of the century-old, there have been new brands added to the competition in the men's custom, you want to take a slice disk in such a manner, not twelve brush does not work. Antonio Panico how to do? Compared to the Kiton, Rubinacci Napoli the old short 20 years of brand history, Antonio Panico seem really immature. But this tailor charismatic, very good at marketing, like fashion, Tom Ford, in a relatively short period of time, he earned the brand is well known to be fine craft, has won the favor of many new customers.
Antonio Panico course of development?
Antonio Panico: I grew up is a tailor, began to join in 1966, came to Napoli in 1972, from the 1970s to 1991, I have been working Rubinacci Rubinacci master tailor. After that, I decided to create their own brand in Napoli, 15 years ago, I opened a second store in Rome. In addition, every year I would go to Tokyo five times, go where the guests customized services. Out of the pursuit of quality, our suit is one hundred percent handmade, do not use the machine, so the production is very limited, only 400 sets a year or so.
Antonio Panico Napoli customized compared to other brands, what is so special?
Antonio Panico: The most outstanding feature is lining as well as comfortable and lightweight wearing feel, the wearer forget wearing a suit, like a second skin, this suit without any shackles on the body and activities You can even wear it to sleep. In addition, details also paid great attention to Antonio Panico suit collar line, hem, pockets are sewn with double Ji-line, which is the brand's logo.
Antonio Panico is how to provide customers with the service?
Antonio Panico: Because we did not develop their business in a foreign country, so the customer to come to Naples. Has offices in Rome, every Thursday we will go to Rome to see the guests, the guests brought fabrics, our amount of his body. If you stay in Napoli 2-3 days, you can first fitting. First fitting, then we will make the finished product directly transported to the guests by DHL. If not, we will also arrange fitting.
English-style and Italian-style suits where the difference between?
Antonio Panico: British style suit originated in military uniform, it is more stiffness, more supple and Italian. Care about style Neapolitan style is one of the most soft, which is a tradition inherited from the Neapolitan tailor schools, but each also has its own style. Scottish and Italian fabrics, Scotland thick fabric, Italian fabric is relatively lighter this way, the suit also able to maintain a softer feel.
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